When you first join Empire Avenue, you should focus on activity. Get your social media and blogs connected, fill out your profile and start talking up a written storm. However, when your share price is into the 20s (and if not already it will be if you are active) you should already be focusing increasingly on value. You want to be providing value to other people. If you are helpful or have interesting things to say, people will invest in you. More importantly, you want the value of a real network of people where you and your opinions are valued. If you are addicted to the game aspect of Empire Avenue, you will probably find that moderates over time. What do you want to have to show for it when that happens?